Breathe Media - Clients should judge their agency on results not efforts

Brand Awareness

Behaviour Change Marketing

Behaviour Change Marketing

Behaviour Change Marketing uses techniques which draw on many facets of the human psyche to understand why people behave in the way they do.

Many social related issues have behavioural causes: sexually transmitted diseases, teenage pregnancy, obesity, alcohol and drug abuse, high carbon footprints and knife crime are all a result of everyday, voluntary human behaviour.

Breathe builds campaigns to engender positive long-term behaviour by working with clients to engage with relevant stakeholders. Using an exchange of communication focussed on talking "with" rather than "at" the target audience and empowering individuals and / or groups.

Public and Private Sector Collaboration
Forming part of their Corporate Social Responsibility Strategy companies are increasingly seeking to encourage employees and customers to act on social issues: recycle more, lead healthier lives, save energy, drink responsibly. Breathe not only works across the Public and Private sectors independently of one another to deliver Social Marketing and CSR campaigns, we also seek out collaborative opportunities for businesses to work with Public Sector bodies where common interests exists.